Farrukh Abbas is an entrepreneur and consolidation strategist dedicated to creating long-term value through acquisitions in the fragmented home services industry.

He is the founder of Base Nurture, where he partners with business owners to implement disciplined lead generation and operational strategies that accelerate local business growth while delivering strong returns.

Farrukh’s expertise spans digital marketing, website management, CRM implementation, and cross-border partnerships. His background in building and scaling digital marketing campaigns, combined with his ACCA academic foundation, allows him to uniquely bridge financial discipline with modern growth strategies for small and mid-market companies.

Earlier in his career, Farrukh founded a performance-driven marketing agency serving clients in the U.S. and Canada, with a focus on scalable lead generation for professional services. He has also trained and mentored agency owners and entrepreneurs in leveraging Base Nurture and SaaS tools to optimise growth.

He is passionate about helping local business owners unlock real succession and growth opportunities through acquisitions, tools that have traditionally only been available to large corporations and private equity firms.

Outside of business, he is an avid reader of Warren Buffett and other legendary investors’ shareholder letters, a follower of the Financial Times, and a lifelong learner who keeps sharp by studying the latest marketing trends in platforms like Facebook and Google Ads. He thrives on building, teaching, and connecting across cultures.